Hermès has unveiled its J’aime mon carré (I love my scarf) campaign. The luxury French label is celebrating its iconic scarves by launching a fanzine, website and a series of events showing fans how to wear the brand’s signature piece. The label has recruited British photographer Matt Irwin and stylist Francesca Burns to create the project which sees seven women (Anna from London, Courtney from Los Angeles, Tracy from Florida, Harley from New York, Ella from Paris, U and Kozue from Tokyo) wearing their favourite scarves. Jaimemoncarre.com offers instructions on how to wear and knot your Hermès scarf and also features information on special scarf-related events.
Source: Vogue UK